Ben Cooper

16 years selling real estate across the Top of the South has taught me many things. 

The most important of these is that Real Estate is not about property, it's about people. Treat people with respect, integirty and honesty, not like a transaction. 

Secondly, there are genuinely only 4 reasons to employ an agent (and none of them are to do with the fee they charge or the company they work for). They are:

1. Experience -knowing exactly what’s needed in every situation, before you face it.
There are over 50 different ways that a house sale can possibly go wrong and having the experience of having sold hundreds and hundreds of properties from 1 bedroom flats to mutli million dollar mansions, gives you peace of mind that you are dealing with an experienced professional who can handle any situation or problem, before it becomes your problem.

2. Creativity - creatively marketing your home to maximise its' full potential
Every agent has the exact same marketing tools. But how an agent employs those tools to creatively engage with your buyers is like the difference between a club rugby player and an All Black. Which is why I produce creative, bespoke marketing for your home that shows it to its full potential and is designed to sell your property, not the agent.

3. Convenience - I handle all the headaches so you don’t get one!
Hundreds of hours can be spent marketing and selling a property, from creating the marketing to preparing legal documents, from researching and understanding your property and completing disclosures, to dealing with inquiries, conducting viewings, second viewings, buyer followup and requests for more information, drafting offers, creating multi offers, holding vendor meetings, buyer meetings, dealing with council, builders, home stagers, painters, insurers, valuers, lawyers, handling pre settlement and handovers, the list goes on! All you need to do is present your home well for viewings, I take care of everything else.

4. Expertise - it’s not what it costs, it’s what you receive in your pocket that counts!
Negotiation is the key that unlocks the door to your best possible sale result. As an expert negotiator, I build a relationship of trust with your buyer to be able to secure the best possible price in today’s market. As a result, my average sale price is 104% of my appraisal price, effectively making my services free of charge. And this is all by backed by my 100% satisfaction guarantee- if you are not 100% happy with both the service you receive and the price I achieve, I will renegotiate my fee with you at the time of sale.

A lot of people want to know two things when deciding to sell: how much is my house worth and how much do you charge?

Based on 16 years of experience, these are the literally two least important questions to be asking! No-one really knows what your house is worth (and anyone that tells you they do is kidding themselves). And to make your decision based on an agents' selling fee is like going to eat out McDonalds when you really want to go to a nice restaurant. Sure, it might fill the gap but are you really getting the best value or experience? 

Make sure you ask about the 4 areas above and choose your agent based on those 4 criteria to ensure the best possible result in your selling experience.

Expect the best, why settle for less?